U.S. Wine Label Compliance Guide (TTB-Regulated)

U.S. Wine Label Compliance Guide (TTB-Regulated)

May 27th 2025

Mandatory Wine Label Requirements

According to 27 CFR Part 4, the following elements must be included on a wine label:

  1. Brand Name
  • The name under which the wine is marketed.
  • Must be on the front label (Principal Display Panel – PDP).
  • If no brand name, the bottler’s name is used as the default.

  1. Class or Type Designation
  • Identifies the wine’s category (e.g., Red Table Wine, Sparkling Wine, Dessert Wine, or a varietal like Cabernet Sauvignon).
  • Must conform to one of the recognized classes/types per TTB definitions.

  1. Alcohol Content (ABV)
  • Declared as a percentage (e.g., “13.5% Alc. by Vol.”).
  • Can be:
    • “Table wine” (7–14% ABV) or
    • “Dessert wine” (over 14% ABV)
  • If stated, must be within 1.5% (for wines under 14%) or 1% (for wines over 14%) of actual alcohol.

  1. Net Contents
  • Stated in metric units (e.g., “750 mL” or “1.5 L”).
  • Typically embossed or printed on the bottle or label.

  1. Name and Address of Bottler or Importer
  • Format: “Bottled by ABC Winery, Napa, CA”
  • If imported: “Imported by XYZ Imports, New York, NY”
  • If produced & bottled by: “Produced and Bottled by...”
  • Must include city and state.

  1. Government Health Warning

Mandatory for all wines containing ≥0.5% ABV:

vbnetCopyEditGOVERNMENT WARNING:(1) According to the Surgeon General, women should not drink alcoholic beverages during pregnancy because of the risk of birth defects.(2) Consumption of alcoholic beverages impairs your ability to drive a car or operate machinery, and may cause health problems.

  1. Sulfite Declaration
  • If wine contains 10 parts per million (ppm) or more of sulfur dioxide, label must state:
    • “Contains Sulfites”
  • If no sulfites, you must get TTB exemption.

  1. Declaration of Coloring or Flavor Additives
  • If wine contains any artificial coloring/flavoring (e.g., FD&C colors), it must be declared.
    • Example: “Contains Artificial Color” or “Flavored with Natural Raspberry Flavor”.

  1. Country of Origin (If Imported)
  • Example: “Product of France” or “Wine of Chile”.

  1. Appellation of Origin (Optional but Regulated)
  • If you list geographic origin (e.g., "Napa Valley"), the wine must:
    • Contain at least 85% grapes from that region
    • Be fully finished in that state or country
  • If vintage or varietal is listed, origin is mandatory.

Optional but Common Label Elements

Element

Requirements

Vintage Date

At least 95% of grapes must be from that year.

Grape Varietal

At least 75% of the named grape must be used (e.g., "Chardonnay").

Estate Bottled

100% of grapes must be grown, crushed, fermented, aged, and bottled on-site.

AVA (e.g., Sonoma Coast)

Must meet federal AVA standards, 85% grapes from AVA region.

Organic Labeling

Requires USDA certification for use of “Organic Wine” claim.

Barrel/Aging Info

Must be truthful and verifiable.

Label Placement & COLA (Certificate of Label Approval)

  • You must obtain COLA from TTB before selling.
  • Front Label (PDP): Brand name, class/type, alcohol, volume
  • Back Label: Govt warning, sulfite notice, bottler/importer info, barcode, etc.

Submit labels through TTB COLAs Online.

Layout Example for 750mL Wine Bottle

Front Label Includes:

  • Brand Name (e.g., “Golden Hill Vineyards”)
  • Type/Varietal (e.g., “Pinot Noir”)
  • Vintage (e.g., “2022”)
  • Appellation (e.g., “Russian River Valley”)
  • Alcohol Content
  • Net Contents (750 mL)

Back Label Includes:

  • Government Warning
  • Sulfite Statement
  • Produced and Bottled By (Winery Name & Address)
  • Optional: Food pairings, sustainability, tasting notes, QR code

Wine Label Compliance Checklist

Requirement

Included?

Brand Name

Class or Type

Alcohol Content

Net Contents

Bottler/Importer Info

Government Warning

Sulfite Declaration (if needed)

Additives (if used) disclosed

COLA Approval

Appellation (if listed, meets % rule)

Varietal (≥75% of listed grape)

Contact us for more details, 888-958-5611.